Shame share the unsettling deepfake video for “Nigel Hitter,” off their forthcoming Drunk Tank Pink LP

UK rock group Shame has shared the video for “Nigel Hitter,” the latest single off their upcoming Drunk Tank Pink LP, out on January 15, 2021, via Dead Oceans.

The band’s latest single sees them further evolving from their earlier post-punk sound into something more ambitious and darker, with a rumbling bassline and off-kilter rhythms that offset vocalist Charlie Steen’s fiery vocals.

“The song is at the heart of what Drunk Tank Pink is about,” says Steen. “After we finished touring I was left with a lot of silence as I stumbled around trying to figure out the daily routine. On top of that, I was confronting my subconscious at night through a series of intense dreams which left me in a daze during the day. ‘Nigel Hitter’ feels like a cathartic expression of that period.”

The unsettling video, directed by Maxim Kelly, uses vintage black and white footage of children at educational research centres, which has been tweaked using deepfake technology to make the children (and a monkey) appear to be singing along to the track, with the band (dressed as scientists) watching along approvingly.

Check out the video below, along with earlier singles “Alphabet,” “Water in the Well,” Snow Day,” and “Bil.” Drunk Tank Pink is out on January 15, 2021, via Dead Oceans.